Posting to Autocat
On 7/25/2014 3:16 PM, Wojciech Siemaszkiewicz wrote:
It certainly is happening for some time now. Facebook has been very aggressive with their advertisements based on your “political” activities and opinions posted on FB. The same happens to pages you might like that FB presents for you. This has happened when their redesigned displays in FB. The key element of FB that is your friends activities are now displayed on the right side small window, while your preferences and likes are centrally located with FB adds and pages you might like right in front of your eyes. It is all based on your past history of postings and activities there.
Google does the same reading your past searching history and suggesting results for your searches that more or less match your past preferences based on your past activities including your “political” searches. It works well if this is what you look for, however, it misses the target or your search if you are looking for nonpolitical subjects that you have not searched yet in the past.
Yes. But I want to emphasize that I am not so much judging the positive or negative points of the Googles, but to emphasize what was a kind of “revelation” to me about 10 years ago: that Google (and Yahoo and Bing and Facebook…) are all advertising agencies, and I had been incorrect to think of them as some kind of information agency, or super-indexes or super-catalogs or something similar. Certainly, the Googles provide access to some resources–just as any advertising helps you to find a beauty parlor, grocery store, book, or anything else. Yet the major point of all this advertising is to make people *happy* (at least for long enough) and that includes the companies who make the products you are advertising. If you don’t, you are dead.
Google … [et al.] all know very well that for someone to change their search engine/advertising agency all it would take is a click of a button! That must be terrifying for them!
I discussed this some time back https://blog.jweinheimer.net/2013/03/re-ngc4lib-google-ngram-results_9153.html (there I go, quoting myself again!).
But all of this is in the nature of an advertising agency and we shouldn’t blame them. It’s their job: we should not expect the truth from them, nor unbiased information. Why should we expect anything different from the Googles? Look at how Google is “cleansing” its databases of negative information here in Europe. (It gets messier. See: http://uk.reuters.com/article/2014/07/24/us-google-eu-privacy-idUKKBN0FT1AZ20140724) Once this is understood and accepted, the differences from the Googles, vs. what a library is supposed to provide their communities becomes crystal clear. Google wants to make everybody happy and they are finding it increasingly difficult to do.
Libraries provide something very different but the majority of people do not understand–and unfortunately that includes many administrators–and compare the Google “User Experience” (that makes them happy!) with the library “User Experience” and find libraries wanting.
As a fitting aside here, this just in: the “Let me Google that for you” Act
People need to understand the difference. A lot of us understand. These senators do not and many others, very intelligent, obviously do not either.
A dangerous moment.