Posting to Bibframe
On 02/02/2017 16:55, Jeremy Goldstein wrote:
For an example, let’s say a patron is searching for a copy of the film Zootopia at my library. My holding would fit into Google’s search results among IMDB, a slew of movie reviews from various major news sources, and currently the recent Oscar nominee announcements, and that’s without even getting into places where the title may be purchased. How does our linked data compete in that environment to appear on page one of the Google results?
It depends on the setup of your data and the setup of the searcher’s Google search page results. According to the current iteration of Google’s SEO (search engine optimization) if a page has schema.org, it will be promoted higher than results without schema.org. Also, if the local settings are set on the searcher’s device, local results will also be promoted above non-local results. Naturally, this is all mixed in with the other algorithms that Google uses, much of it based on the individual user, if a page is “mobile friendly” and so on.
As with all Google search results pages, there is no telling after all this rigamarole whether any particular result will come up as no. 1, no. 10 or no. 1000. There are just too many variables. Plus, Google can do a tweak and it can all change tomorrow.