Comment to: The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google

Comment to blog post “The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google”


I see it differently. I am not against advertisements–in fact, I want to see advertisements, as long as they are relevant to me. I want to know what is on sale in my community or online, on the newest items coming out and so on, so long as they are relevant to my needs, but 99.99% of the ads I see on the web and on mobile are not relevant to me at all.

One of the purposes of all of us giving up our privacy, and allowing the Googles (Yahoo, Microsoft, etc.) to analyze our emails and browsing histories, was so that those companies would know us individually so well, that we would get decent, relevant advertisements.

Obviously, it doesn’t work, as people turn more and more to ad blockers out of simple self-defense. I would certainly think if “relevance” would work anywhere, it would be in advertising, which is life and death for companies.

But it doesn’t work–and nobody can say that it does. At least not with a straight face.

What does this mean for our reliance on “relevance” and all of those secret algorithms that are supposed to know us so well that they can help us in zillions of ways we just cannot understand?

I think it’s a load of BS. Those great organizations can’t do the tiniest percent of what they claim. And this proves it.

Give me relevant advertisements–I want them. Then, I might believe that relevance does what it says, but give me what I see now and I am more than a little skeptical.


 

See also: RDA-L Some discoveries of search engine results

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