Posting to Autocat
On 4/17/2014 8:43 PM, J. Adalia wrote:
… I’d love to get recommendations from you all about how to structure a self-taught program from beginner to where you think I ought to be and possibly some ways to obtain experience. Does anyone know of how a novice could gain experience even if it’s not within a library?
Metadata is a huge area, but traditional library cataloging is only one part of that and is undergoing serious changes right now. If you are interested in metadata as a bigger area, one of the hot places is in SEO, or Search Engine Optimization. What is that?
If a company or other organization has built a website and it only comes up no. 500 in the search engines, it may as well not even exist. This can mean the difference of life and death for a company. Your IT and advertising people will probably not have the slightest idea what to do. SEO experts do what they can to raise specific websites within a search engine. It is a field almost without any rules and can change by the day, so in many ways, it is the “Wild West” of the web.
While I have never worked specifically in an SEO job, I follow developments very, very closely because I think that it may represent much of the future of library cataloging (for better or worse). Still, I think that traditional library knowledge could be very important for an SEO practitioner, and it will be especially so if and when–as I think–traditional library cataloging begins to borrow some tools from SEO.
That’s my opinion, anyway.