Posting to Autocat
Librarians will probably be very interested in this book talk with Eli Pariser, (former head of MoveOn.org) about modern search algorithms, how they are built to "give you what you want" but in another sense, hide just as much. As a result, different people searching exactly the same words will get different results, and there are consequences to it. His experiences with Google and Facebook are particularly pertinent.
http://www.democracynow.org/2011/5/27/eli_pariser_on_the_filter_bubble
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